Exercise 3.2

A public relations writer often uses the art of persuasion. A few works such as a backgrounder or informative press release do not have much room for persuasion, but most other writings include various amounts of the author’s influence. People almost always have an opinion on certain subjects. Whether one intends to or not, some feelings may become obvious in writing. Public Relations writers could write to entice people to go to a program, or advocate for a certain politician. Persuasion is influencing others through words. I don’t think of persuasion as lying or fudging the truth, but attempting to convince others to do something, buy something, read something, or whatever.